For Independents
Three operators. Three numbers. One architecture.
Pick the tension that lands closest.
For independent HVAC, plumbing, electrical, and garage door operators between $3M and $50M in revenue. The assessment finds the leak in fifteen minutes.
$3M–$15M · 5–25 techs
I keep hiring techs and bookings don't move.
Tech utilization sits at 51%. Your schedule looks full to you, empty to your GM. The new tech rides the senior tech's gravy work for three weeks. Marketing spend rises while booked-job count holds flat.
The fix isn't more leads. The fix is the gap between current bookings and current capacity.
$5M–$30M · 8–40 techs
If I cut Google for a week, I'd be out of business by Friday.
$50K to $300K a month on paid demand. Cost-per-booked-job up 30% to 50% three years running. Repeat customer revenue under 25% of total. The credit card runs the business.
You're not trapped by the channel. You're trapped by an architecture with no exit ramp.
$10M–$50M · 12–36 month exit horizon
When I retire, the brand walks out with me.
Targeting 5x to 7x. Banker quotes 3x to 4x. LOI conversations from Apex, Wrench, Authority, Threshold, Service Champions, Sila, or Right Time arrived and you declined the number. The buyer assumes the brand runs without you.
The Brand Multiple Score names which buyer band your brand currently attracts: Identity-Only, Reputation-Driven, Brand-Aware, or Compound-Brand. A 35-year operator with held assets gets a defend-and-sharpen recommendation. Not a rebrand.
Carrying two tensions at once?
Run both. The assessments read across each other.
A Sale-Prep operator running at 55% utilization and $200K a month in paid spend reads three of these. The instruments stack.