HHS / DIAGNOSTIC / 02
Free Assessment
Your brand should book jobs while you sleep.
Find out if it is. And what to do about it.
Ten minutes. Tell us about your brand and the assets you own. We do the rest: pull your competitive set, analyze every brand in it, and find the lane open for you. You walk away with a voice, a headline, and three actions to run this week. Start taking market share.
Start the assessmentFree. 10 minutes. We email you the report. No sales calls.
Four layers.
Your brand is either booking jobs or just sitting on the truck. Find out which.
Look around your metro. There's usually one HVAC name everybody knows. One plumber the real-estate agents send their clients to. That brand books jobs the rest of the market pays for. Their phone rings without bidding $40 a click. The Brand Multiple measures whether your brand does that work yet, and if it doesn't, where the gap is.
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01
Geographic market reality
Who's growing in your metro, and who's spending.
Public demographic data from the US Census names the fastest-growing customer group and the highest-spending customer group in your metro and trade. The two rarely match. The tension between them is where your brand has to land.
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02
Your brand, read the way a buyer reads it
Color, typography, voice, message. The kind of brand a buyer sees.
The assessment reads your homepage and your founder presence the way an outside buyer reads them on first visit, and names the kind of shop your brand currently signals. The family-led shop if your voice leans on trust and generations. The anti-consolidator independent if your positioning lines up against the big regional brands. The tech-forward smart-home operator if your photography centers on installs and automation. Eight patterns. One assignment. The visual and verbal evidence behind it.
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03
Your competitive set, mapped against eight brand patterns
Eight patterns. Your shop and your competitors mapped against all of them.
The assessment maps your brand and three to five direct competitors against the eight kinds of home services brands buyers recognize: the family-led shop, the 24/7 rescue shop, the honest-neighbor shop, the certified-expert shop, the premium industry-leader, the anti-consolidator independent, the personality-driven shop, the tech-forward smart-home operator. You see where you cluster (four family-led shops in one metro reads as four versions of the same brand), where you stand alone, and which of the eight lanes nobody in your trade has claimed yet.
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04
Equity-weighted recommendation
A 35-year operator with a held name and palette never gets told to rebrand.
The recommendation engine reads the equity you've already built before it prescribes the next move. Defend, refresh, reposition, or rebrand. Each option is calibrated to the assets you currently own.
A score and a band.
The Brand Multiple Score.
0 to 100, across four bands. The band names what your brand is currently earning you.
- Identity-Only 0–25
- You have a logo. The phone rings when you pay for the call. When you stop paying, it stops ringing.
- Reputation-Driven 26–50
- Your customers come back because they know you. Most of them don't know your company. When you step away, the equity walks out with you.
- Brand-Aware 51–75
- Customers know your name before they need you. Some of them. The truck wraps say one thing. The website says another. Pieces don't talk yet.
- Compound-Brand 76–100
- Customers seek you out. Senior techs stay. The phone rings without paid ads doing the heavy lifting. The next operator who buys your shop pays a premium for it.
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01 · Output
Where you sit in your metro
You and your top competitors plotted on the eight-pattern map. You can see who you cluster with (and why your bookings cost what they cost). You can see which lanes nobody in your trade has claimed yet.
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02 · Output
The lane that's open for you
One specific lane the assessment thinks you should own. The recommendation respects what you've already built. A 35-year operator with a held name and palette never gets told to rebrand. A new shop with no equity gets the freedom to plant a flag.
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03 · Output
What to run this week, this month, this quarter
Real actions, keyed to your archetype and your score. The week-one item is something you can ship this week. The quarter list is the work that compounds. We also flag any distinctive asset you stopped using in the last 24 months that belongs back.
Four layers.
Start with your brand basics.
// READY WHEN YOU AREStep 1 of 4
Brand basics & service area
Where you operate and what you fix.
Trades (select all that apply)
Step 2 of 4
Distinctive-asset inventory
For each asset: are you using it now, did you recently stop, or have you never used it?
of 12 complete
Step 3 of 4
Your competitive set
We surfaced the most-reviewed operators in your metro. Uncheck anyone who isn’t a direct competitor. Add anyone we missed.
Finding the most-reviewed operators in …
We couldn’t auto-load competitors for this metro. Add 2–5 directly below.
Confirm at least 2 competitors to continue.
Step 4 of 4
Where should we send your report?
We send the full Brand Multiple report and a 5-part brand teardown series tied to the lane your assessment identified.
Enter a valid email address.
We don’t call. We don’t pitch. Your email goes to the report and the teardown series only. One-click unsubscribe in every email.
Find your lane.
What's the brand actually worth?
Ten minutes. You give us your brand basics. We hand back a voice, a headline, and three actions to run this week. Start taking market share. Free.
Start the assessmentMore worried about filling your Three-Day Call Board than measuring brand value? Take the free Booking Gap assessment instead.
Take the free Booking Gap assessment