Free Assessment

The paid demand plan to fill your Three-Day Call Board.

Google PPC, LSA, Yelp, Angi. Every channel benchmarked against the industry. The plan your agency should be giving you every month, and probably isn't.

Start with how many techs you've got and what you're spending. The plan tells you where every dollar of paid demand should go: PPC, LSA, branding, the rest. Industry numbers next to every line so you know what good looks like. Save it. Forward it to your marketing lead or your agency. Re-run it any week your numbers move.

Start the assessment ↓

Free. Fifteen minutes. We email the plan so you can keep it, forward it, or hand it to whoever owns your spend. No sales calls.

// HVAC + PLUMBING · 72% UTIL

SAMPLE

YOUR PAID DEMAND PLAN

$184,000/mo in bookings sitting on the table

Channel	Current	Plan	Δ
Google PPC	$18,000	$22,000	+22%
LSA	$8,000	$11,000	+37%
Branding (wrap)	$12,000	$4,000	−67%
GMB optimization	$4,000	$5,000	+25%

The agency invoice without the receipts.

You know what you're paying. You don't know what you're getting.

// THE AGENCY INVOICE

What you're paying

Channel	Spend	Receipts
Google PPC	$40,000/mo	[ ? ? ? ]
LSA	$90CPL	[ ? ? ? ]
Branding	$15,000/mo	“long-term equity”

// THE BOOKING GAP PLAN

What you're getting

Channel	Industry bar	Your read
Google PPC	$35 CPL · 25% conv · 6.0x ROI	Within bar
LSA	$60 CPL · 50% book rate	+$30 CPL
Branding	Revenue-lift, not CPL	No receipts

You're spending $40K a month on Google. Should that be producing 200 booked jobs or 400? Your LSA cost per lead climbed to $90 last quarter. Is that the market, or your account? Branding eats $15K a month and your agency calls it "long-term equity." Is it?

You shouldn't have to guess. The assessment runs in fifteen minutes and tells you, channel by channel, where every dollar should land.

01 / What you enter

Your capacity targets and your current paid demand spend.

Working days, jobs per tech per day, average ticket, current booked calls, and current monthly spend per paid demand channel. Each input has a tooltip naming where to find the number in ServiceTitan, Housecall Pro, FieldEdge, and equivalent platforms.

02 / What it benchmarks

Cost per lead, conversion rate, booking rate, ROI. Per channel.

Every channel gets read against the industry's own numbers. What good Google PPC looks like. What real LSA performance is. Whether branding is earning revenue lift or just costing you. Any agency billing branding like a lead channel is selling you a story. Your channels. Your numbers. The industry's bar.

03 / What the math works out

The math starts with how many jobs your techs can run.

Your capacity decides the spend, not your gut. If your techs are maxed, the plan tells you to stop buying leads and audit dispatch. It never sells you what you can't deliver on.

The plan is yours.

Monthly spend targets. Per paid demand channel. Built against your capacity, not someone else's averages.

Save it. Forward it. Hand it to your marketing lead or your agency. Re-run it any week your capacity or your spend shifts. The math takes fifteen minutes.

Channel-by-channel monthly spend targets

The plan tells you what to spend, where, and why. Every channel gets read against the industry's own numbers. What good Google PPC looks like. What real LSA performance is. Whether your branding spend is earning revenue lift or just costing you. You get the read. Your agency gets the receipts.

A real-numbers read on your current spend

For every paid demand channel you run, the plan reads your real numbers against the industry bar. Channels under-performing get flagged. Channels over-performing get pointed out as places to add spend. No more wondering whether $40K on Google should be returning 200 jobs or 400. The numbers say.

Your booking gap in dollars

One number per trade. The dollars your crew could absorb at full capacity, minus what you actually booked last month. The plan works your monthly spend out from this number, and you re-run it any time your capacity shifts.

Your capacity. Your current spend. Your plan.

Start with the trades you run.

Pick your trades. Enter your capacity numbers and your current spend per channel. The math runs in your browser. The plan appears on your screen.

// READY WHEN YOU ARE

You left this open. Pick up where you left off.

// SUBMITTED RECENTLY

You've submitted within the last 7 days.

Your previous results are still live. View them now, or run a fresh assessment if your numbers have changed.

Calculating your booking gap…

// STEP 01

About your operation.

Your name shows on the result page. Your email is where the report lands. No sales calls, no follow-up nags.

Business name *

Email * (where the report lands. no sales calls)

// STEP 02

Which trades do you run?

Select all that apply. Each trade gets its own capacity math and booking gap figure.

Select at least one trade to continue.

// STEP 03

Your capacity numbers.

Per trade. We pre-fill industry averages so you only adjust what doesn't match your operation. Technicians and average ticket are required.

// THIS PART IS YOURS

These are numbers only you have. Most agencies never think to ask for them, which is the gap this closes. It is the last thing we need from you. On the next step, the spend side can go straight to your marketing lead or agency.

Not sure of a number? A rough estimate is fine for a first pass. You can re-run the plan any week your figures firm up.

// STEP 04

Your channels. Spend, detail, and the agency split.

Enter what you're spending each month per channel. Add detail where you have it. The more numbers you give, the deeper the read. PPC and Organic SEO split out branded vs. non-branded, so you see whether your agency is delivering real customer acquisition or hiding behind your own brand searches.

Enter spend or detailed metrics for at least one paid channel to calculate.

// STEP 05

Ready to run.

The math runs server-side. Your plan renders at a fresh URL you can save, share, or hand to whoever owns your spend.

Operation
Trades
Total current spend

// PREFER A WALKTHROUGH?

Walk your plan with a Booking Architect

We email the plan so you have a record, then point you to a public URL you can re-run any week your numbers change. No sales calls.

Fifteen minutes. Free. No sales calls.

Stop guessing what to spend to keep your techs busy.

A real-numbers read on whether your agency's earning its fee. Monthly spend targets per paid demand channel. Industry benchmarks next to every line. Your booking gap in dollars. Free. Yours to save and forward.

Start the assessment

00:00 Multi-step form, fifteen minutes
00:15 Math runs in your browser
00:16 Plan renders at a public URL
LATER Report delivered by email. No sales calls.