IF YOU’RE STILL IN THE RING,
WE’RE IN YOUR CORNER.

For the independents still throwing punches.

We’re not the agency for everyone. We’re for the ones still swinging.

The independents who refuse to sell out or settle. The ones who keep showing up for their customers and their communities.

You won’t see us pitching cookie-cutter campaigns or chasing clicks. That’s what vendors do.

We partner with home service companies that care about what they’re building: companies rooted in pride and focused on growth that lasts.

If that sounds like you, you’re in the right place.

YOU’RE EXPANDING.
YOUR BRAND NEEDS TO CATCH UP.

You’re growing fast. New locations, new trades, new markets. But your brand hasn’t kept pace.

The story that got you here won’t get you there. Before scale turns into chaos, you need structure.

YOU’RE ASKING:
How do we unify our brand across multiple services and teams?

WE HELP YOU:

  • Build one brand that scales with you.
  • Lock in messaging that travels across trades and markets.
  • Create a system that recruits, converts, and grows with you.
businessman shaking hands with a colleague
See Examples

New look, same 60-year reputation.

MEYERS HVAC

After a Spotted Zebra Workshop, we united Meyers’ Boulder roots with a new expansion in Colorado Springs. The result was a bold identity, refreshed messaging, and a modern site that helped Meyers grow awareness and retain legacy trust.

A smarter, warmer brand.

MODERN HEATING AND AIR

Modern Heating and Air’s new identity mirrors its forward-thinking service model. We replaced tired industry colors with a clean, approachable look and added confident, human messaging. The result is a brand that feels as comfortable as the homes they serve.

YOU’RE UNDER PRESSURE. BUT YOU’RE NOT BACKING DOWN.

Private Equity is flooding your market with noise, deals, and deep pockets.

You’re holding the line, but the competition is louder than ever.

You don’t want to sell. You want to win.

YOU’RE ASKING:
How do we compete with brands that can outspend us?

WE HELP YOU:

  • Build a brand no one can copy or buy
  • Shift growth from paid to organic
  • Make your name the one customers ask for first
Portrait of stressed out and worried businessman
See Examples

A legendary refresh for a market leader.

Service Legends

We transformed Service Legends’ predictable red-and-blue HVAC brand into a vibrant, personality-driven identity. New logo, website, fleet, uniforms, photography, and messaging gave the company a presence worthy of its name. Their recruiting and referral volume rose within the first quarter of launch.

Turning wrenches into wins.

JTech Institute

We took J-Tech from a local trade school to a regional powerhouse with bold design, fresh storytelling, and data-driven campaigns. New website, digital ads, and social strategy drove a 21 percent lead lift and 17 percent enrollment growth, proving that a strong brand keeps the engine running.

YOU’RE STRONG. BUT SOMETHING’S MISSING.

Your operations run like clockwork. Your team is strong. Your systems work. But your brand feels flat. Recruiting’s harder. Competitors look hungrier. Marketing feels like background noise.

You know the work’s great. It’s time your brand matched it.

YOU’RE ASKING:
Why doesn’t our brand feel as strong as our reputation?

WE HELP YOU:

  • Clarify who you are and what you stand for
  • Rebuild your identity from the inside out
  • Make your brand work as hard as your operations do
See Examples

A sharper cut in a crowded field.

RJ LAWN AND LANDSCAPE

RJ Lawn and Landscape’s rebrand matched its meticulous standards with a visual and verbal identity that cuts through. A sleek site, striking visuals, and a focused video campaign delivered a brand that looks as precise as their work.

A smarter, warmer brand.

MODERN HEATING AND AIR

Modern Heating and Air’s new identity mirrors its forward-thinking service model. We replaced tired industry colors with a clean, approachable look and added confident, human messaging. The result is a brand that feels as comfortable as the homes they serve.

WHAT THEY ALL HAVE IN COMMON

They all start with the Spotted Zebra™ Workshop.
No exceptions. No shortcuts. No templates.

Because clarity compounds.
And brand advantage never comes from guessing.