We build brand systems engineered to win. Every move is grounded in your market, your data, your voice, and your ambition.
No templates. No guesswork. No “we’ll figure it out later.”
Our process is built for owners who expect measurable results and brands that cannot be copied. It aligns your team, rallies your market, and compounds in value over time.
BRAND GAP ANALYSIS
Find the gaps before you grow.
$5,000 | Optional Pre-Workshop Add-On
Before we start, we map where your brand stands and where it needs to go. The Brand Gap Analysis overlays your customer data with market demographics to reveal blind spots and opportunities.
YOU WILL LEARN:
WHY IT MATTERS:
If your customers are aging while your market skews younger, that is a gap.
If you are HVAC-first, while plumbing is the growth engine, that is a gap.
This analysis gives you focus before you invest a single dollar in change.
SPOTTED ZEBRA™ BRAND WORKSHOP
Because blending in works for zebras, not for brands.
$10,000 | One Day | On-Site
The Spotted Zebra Workshop reveals what makes your company unforgettable and sets it at the center of your strategy.
This is not a meeting. It is a full-scale brand intervention for decision-makers. Expect workbooks, hard questions, and clarity that moves the company forward.
YOU GET:
WHY IT MATTERS:
A brand is only as strong as the people who live it. This workshop unites leadership, marketing, recruiting, and sales around one clear advantage.
Travel billed separately (est. $2,000). $5,000 deposit due at application.
BRAND PLATFORM GUIDE
Your brand, systemized.
Included with Spotted Zebra™
After the workshop, we deliver your Brand Platform Guide. It is the tactical playbook that keeps every department aligned around one system. It helps multi-trade and multi-location companies scale without losing soul.
A brand that scales needs structure. This guide keeps marketing, recruiting, sales, and leadership speaking the same language.
COMING FALL 2026: THE B.I.G.™ BRAND DASHBOARD
Measure what marketing cannot.
The Brand Impact Grade system is in development with ServiceTitan. Launching in Fall 2026, it will show how brand performance drives business performance.
YOU WILL TRACK:
When your brand starts pulling more weight than your ads, that is not marketing. It is leverage.
THE RESULT
Build your brand this way and you do not just grow. You compound.
You stop paying for attention and start earning it.
That is what ownership feels like
